WestRock Measurement leverages solid research, thoughtful strategy, and decades of experience in the credentialing industry to deliver sound and defensible guidance and advice to credentialing organizations. Whether you sponsor a licensure, voluntary certification, or assessment-based certificate program, whether your program is large or small, local or international, you deserve trusted, high-quality consulting services. At WestRock Measurement, we bring nearly 50 years of credentialing industry experience to work for you. We look forward to helping your organization achieve its vision and mission.

Meet Our Team

Patricia (Pat) Muenzen consults with industry groups and professional organizations to develop standards-informed and research-supported education, training and assessment initiatives in support of workforce development and professional credentialing. She is an expert researcher and process facilitator with extensive experience developing competency models. Pat holds a BS in Psychology from Brown University and a PhD.in Industrial/Organizational Psychology from Walden University. She is an author, frequent presenter, and volunteer leader in the licensure and certification industry.

Carla Caro specializes in research activities supporting credentialing organizations, including licensure, voluntary certification, and assessment-based certificate programs. Areas of expertise include practice analysis and competency modeling, feasibility and value proposition studies, meeting facilitation, and survey research.  Carla serves in volunteer leadership positions in industry associations and presents frequently at industry conferences. She has participated in updates of accreditation standards and has a special interest in micro-credentialing.