Our Services
WestRock Measurement leverages solid research, thoughtful strategy, and decades of experience in the credentialing industry to deliver sound and defensible guidance and advice to credentialing organizations. Whether you sponsor a licensure, voluntary certification, or assessment-based certificate program, whether your program is large or small, local or international, you deserve trusted, high-quality consulting services. At WestRock Measurement, we bring nearly 50 years of credentialing industry experience to work for you. We look forward to helping your organization achieve its vision and mission.
Strategic Consulting
Analyzing Strategic Fit. WestRock Measurement helps you align your credentialing and organizational missions at the policy level. Our goal is to ensure consistent guidance for initial credential development, curriculum alignment, and professional development and recertification initiatives.
Evaluating Program Feasibility and Business Impact. WestRock Measurement evaluates the demand for new credentials. We consider the competitive landscape, the potential market, and key stakeholder perspectives to provide a complete picture. By integrating the results with a solid understanding of the resources required, and the potential size and growth rate of your candidate population, you can make a sound “go/no go” decision.
Expanding Your Organization’s Credentialing Portfolio. What unmet credentialing needs can your organization address? New programs may make sense as technology or market forces bring about changes in the profession. WestRock Measurement provides insight about the value of adding new credentials — including micro-credentials; assessment-based certificates; and entry-level, specialty, and advanced credentials.
Building Defensible Exams
Conducting Practice Analysis. A detailed practice analysis study — also known as a competency profile, job analysis or role delineation — links the real world and the focus of the credential. WestRock works with content experts through a variety of complementary methods to describe the practice area in terms of competencies and tasks, as well as knowledge and skills. We validate these descriptions through surveys of practitioners and other key stakeholders to develop a rich description of practice in the profession.
Test Specifications Development. Test specifications provide the foundation for a building a legally defensible examination aligned with the intent of the certification. WestRock Measurement guides you in integrating empirical data and SME judgments to produce a framework (including weightings) for test construction to ensure consistency across test forms and administrations.
Item Development. Well-written and appropriately targeted items are essential to assessing candidates’ abilities. WestRock trains item writers on best practices in item development, reviews items for adherence, and provides formative feedback.
Standard Setting. Establishing a defensible cut or passing score allows your organization to distinguish among candidates of various levels of competence (for example, passing versus failing; developing versus proficient versus exemplary) and make decisions about the adequacy of performance tied to the underlying mission of the credential.
Improving and Enhancing Established Programs
Value Proposition. What’s a credential’s perceived worth? How well does it meet stakeholder needs? WestRock investigates how candidates, employers, professionals and other stakeholders perceive your credential. Study results identify where a credential is delivering (or failing to deliver) value, inform strategic decision-making in support of product/service development or enhancement, and guide future program marketing, all of which position your organization to attract new credential earners and retain existing credential holders.
Competency Frameworks. Once your credential is launched, what added value can you bring to your certificants? WestRock has extensive experience building competency frameworks describing career evolution for a range of regulated professions and voluntary certification programs. Each framework is customized to the unique needs of our clients. These frameworks provide rich descriptions of what continuing competence looks like for your profession. These frameworks may also be used to develop career ladders for professions or organizations seeking to enhance their employees’ professional growth and development.